> Cars will be a service...and that clashes with what Apple stands for
Someone should get a memo over to the App Store, Apple Music, Apple Pay, iTunes, iCloud and other services teams. They only brought in like $7 billion of revenues last quarter [1].
Apple is a luxury brand. They would likely be making a luxury car. People would buy it, among other things, for trendiness, prestige and social standing.
They're around 1/3 to 2/5 of smartphones in the United States [1] and about 1/5 worldwide [2]. (About 2/5 of people, worldwide, own a smartphone [3].) Meanwhile, Apple captures something like 90% of global smartphone profits [4]. High-end margin leaders sell luxury products.
Someone should get a memo over to the App Store, Apple Music, Apple Pay, iTunes, iCloud and other services teams. They only brought in like $7 billion of revenues last quarter [1].
[1] https://www.macrumors.com/2017/05/02/app-store-revenue-up-40...