Everybody wants a different set of App Store rules. The problem is that there is only one App Store and one company choosing the rules. With competing App Stores (e.g. “Great for Kids Store”, “Adults Only Store”) we’d have freedom of choice instead of single corporate rule.

Imagine if one company set the rules for allowable websites. What would (wouldn’t) they ban?

Instead the Web is wonderfully open and parents, schools, individuals, even nations can choose configurable filters to have a web that aligns with their values.