A dangerous thing with this I think is that it risks cementing current unsustainable practices. It gives people and politicians, today, a sense of relief which stops them from doing the absolutely urgent actions that are needed right now (or was needed many years ago)...
I think the idea is not to replace reducing with removal but to supplement it.
There is no substitute for reducing emissions and completely transitioning to zero emissions but we already have such an excess of CO2 in the atmosphere that to get that is under control we also need to remove carbon.
Net-zero is the ultimate, sustainable goal but we'll need to even be carbon negative for a bit to undo the gigatons of carbon humanity has pumped out.