I don't think it's elitist, it's really just HCD, no? We know that users are great at helping engineers hone in on their problems, but not so much their solutions - the whole "faster horse" thing.
There's more than one problem here, but one main one seems to be that users don't understand that incognito is more about your own computer (cookies, history) than the web's ability to do its thing.
Solutions could be anything, from do not track toggles and added incognito funtionality, to a simple visual indicating the point of incognito, to some trivial copy/branding changes.
There's more than one problem here, but one main one seems to be that users don't understand that incognito is more about your own computer (cookies, history) than the web's ability to do its thing.
Solutions could be anything, from do not track toggles and added incognito funtionality, to a simple visual indicating the point of incognito, to some trivial copy/branding changes.