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This is a really great success story for Annie! She's an incredibly successful founder in my eyes.

We have a subscription to a 12-pack of mac n cheese; it is a reliable meal for our kid, who would subsist soley on them if we let him.

I think there's an entirely different story to be written about how many of the organic companies from a different era have become simply brands of a few mega food corps; how one coop / organic food store looks like another one in its homogeneity. That worries me a lot. The food system is disturbingly opaque: having worked in it, it's opaque in ways that are slightly variant from the conventional organic stores' narrative, but I find equally, if not perhaps more disturbing.



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