> You can choose to not give away your data by not using those services.
This is just plain wrong. There are privacy violating services where people are not given a choice. I don't have a Facebook account, but they bought tons of data about me from brokers and used to it to create a shadow profile that they continuously update using any scrap of information on me that they can find including what they can get out of the conversations held by my friends and family members who do have facebook accounts. What choice did I have in any of that?
Critical services and even government websites force you to hand information over to privacy hostile companies.
You can't even go to irs.gov without pinging Google's servers, allowing them to collect data on you. Sorry, but "never use the internet again" isn't really a viable option and as long as you use the internet your data will be taken from you without your consent, or even your awareness. Choice, isn't really a factor.
To your point on family ties, potential DNA matching between relatives will not be avoidable. I wonder if there could be a constitutional amendment to protect us.
FTC Enforcement Action to Bar GoodRx from Sharing Consumers’ Sensitive Health Info for Advertising [2023/02/01]
Under proposed order, GoodRx will pay a $1.5 million civil penalty for failing to report its unauthorized disclosure of consumer health data to Facebook, Google, and other companies
FWIW, I used to work in healthcare IT, mid 2000s. At the time, it was understood that sharing data for the purposes of marketing and advertising was illegal.
Also, being a geek somewhat familiar with stuff like tracking pixels, I'm still not sure what to make of GoodRx's response.
If I can't make head's or tails of this case, what hope does a layperson have?
Since I am my data and my data is me, I already own all my PII.
We just want the legal system to honor this simple reality.